Making Sense of Marketing for women invovled in agriculture
Confluence Technology Center - 285 TechnologyWay, Wenatchee
WSU Conference Brings Women in Agriculture Together to Network and Learn On February 21, 2015, the 2015 Women in Agriculture Conference will offer women in Washington, Idaho, Oregon and Alaska a unique opportunity to gather in 28 locations for a one-day event featuring knowledgeable speakers, inspiring stories, networking with other producers and practical advice for learning new skills. This year's event, "Put Your Best Boot Forward" covers the topic of making sense of marketing. This one-day gathering takes place simultaneously in 28 locations throughout Washington, Idaho, Oregon and Alaska. Visit the website at www.womeninag.wsu.edu for details about the conference and registration. More and more, producers are asked, "Tell me about your farm." It's more important than ever to be able to talk about it positively and with passion, no matter what you grow or how you sell it. Everyone has a story that needs to be told to promote agriculture, according to WSU Douglas County Extension Director and chair of the conference, Margaret Viebrock. The format of this conference enables us to offer our headline speakers at all locations, while still tailoring the conference content for each region. "Last year, nearly 600 women attended," said Viebrock. "Many attendees reported it was the best conference for women producers because it presented practical information they could use right away." The lineup for the day includes a local farmer and marketing specialist. Walla Walla farmer, Emily Asmus, will showcase how her farm, Welcome Table Farms, keeps their "brand" fresh to build interest and loyalty. Learn what tools and techniques are critical to her marketing plan. Marketing expert, Erica Mills, Claxon Marketing, believes every woman can and should have a consistently compelling way to describe her farm business. She knows this isn't easy and will help farms of all shapes and sizes tackle this tough challenge. Using proven tools that have been pressure tested by thousands of users, participants will learn a simple 3-step marketing method and create a marketing action plan that gets results. "In addition to telling a compelling story as part of a marketing plan, this conference will help provide ways to inform decision makers, non-farmers and community members about best management practices," Viebrock added. This conference is designed for women who have been farming for years, as well as new and aspiring farmers. Supporting spouses, students, interns or people who own an agriculture-related business are also welcome. Scholarships are available for aspiring farmers, college agriculture students and 4-H and FFA members interested in an agriculture-related career. The conference registration fee is $30, but if you register between January 10 and February 13, you will receive the early bird special of $25. The conference registration fee includes the workshop, light breakfast, lunch and conference materials.